Sponsorship & Marketing Opportunities
Get your business recognized through sponsorships with the Birmingham Business Alliance. The BBA offers several sponsorship opportunities, including advertising in our e-newsletter and website as well as presenting events. For more information on sponsorship opportunities, contact Demeta McKnight at (205)241-8103.
Event Marketing's Importance Increasing
According to a survey in Brandweek.com more than 53 percent of executives surveyed said, "event marketing is the discipline that best accelerates and deepens relationships with target audiences." Respondents also said that "event marketing is the discipline that drives the greatest return-on-investment."
Why Sponsor with the Birmingham Business Alliance?
Simply put — audience composition. Our investors represent some of the region's most important and influential corporate leaders; mid-level managers; small business owners; entrepreneurs; young professionals; media personalities; educators; political figures and more. We have more than 4,000 investors that span a seven county region.
The Birmingham Business Alliance views sponsorship as a joint marketing activity involving both the BBA and a corporate partner. Through sponsorships, the BBA aims to create and maintain win-win partnerships with corporate partners. By helping businesses in the Birmingham region achieve their marketing objectives through sponsored events, publications and web pages, the BBA fosters the growth of businesses in the Birmingham region.
All sponsors should be in good membership standing with the BBA.
Event Sponsorships and Marketing Products
Our Corporate Partnership team can synch your marketing objectives and desired target audience with available event sponsorships and/or other marketing products. Depending on your objectives, the BBA offers a variety of opportunities:
- Title Sponsors
- Mid-level sponsor
- Host sponsors
- Trade partners
- Door prize contributors