New and expanding: At 25, Infomedia moves downtown, adds employees

Infomedia has relocated from Vestavia Hills to its new location at 2717 Third Avenue South.

Infomedia has relocated from Vestavia Hills to its new location at 2717 Third Avenue South.

Birmingham-based full-service web company Infomedia Inc. has moved its headquarters downtown.

The company, which supports over 600 websites and turns 25 this year, marked its quarter-century with a move last month from Vestavia Hills to 2717 Third Avenue South in Birmingham’s design district near Pepper Place. Infomedia is also adding four jobs this year in areas ranging from web developer to videographer to strategist.

Additionally, Infomedia has moved its spinoff marketing company, Uptick Marketing, which it acquired in 2014, into its headquarters, consolidating 26 employees into the new 5,000-square-foot space.

“We looked at other areas but felt downtown was the place we wanted to be because of the excitement that’s going on downtown,” said Jason Lovoy, Infomedia’s president. “We’re a block from Iron Tribe [Fitness], a block from Pepper Place; there’s places to eat, walking trails and breweries all within blocks from us. That helps our company morale, as well.”

Infomedia and its spinoff marketing company, Uptick Marketing, are now in the same space.

Infomedia and its spinoff marketing company, Uptick Marketing, are now in the same space.

Infomedia is a one stop shop for anything website, from building websites to supporting it with video and photography to marketing and everything in between. Customers have included Brasfield & Gorrie, O’Neal Steel and Coca-Cola UNITED.

In 1994 – at the dawn of the Internet – the web company was hatched in Innovation Depot’s predecessor, the University of Alabama at Birmingham’s (UAB) Office for the Advancement of Developing Industries (OADI), located downtown.

“If you’ve been around so long [as a tech company], that can have a negative connotation,” Lovoy said. “If you’re a manufacturing company, you don’t think twice if a company is 25 years old, but a 25-year-old tech company is very old. New shops open up overnight and have the excitement going. We still have to stay exciting and not complacent, to always be innovative in the things we do. The key is to try to stay ahead of the game, to always be innovative and not get stuck in doing things a certain way that’s always been done.”

To keep Infomedia employees on the cutting edge and to provide a service to the community, the company offers monthly Lunch & Learns at Innovation Depot.

“We want our company to be about the community,” Lovoy said. “One reason we teach and do Lunch & Learns is because that’s our way of giving back. We also encourage folks to be involved and be a part of the community, serving on boards and being a part of nonprofits. We want to continue to be a part of the community, to plug in and do more. We are always asking ‘How can we play a bigger role? How can we make an impact here locally?’”

That impact includes hiring local college graduates and taking care of its customers, said Lovoy, because both will catapult Infomedia into its next 25 years.