Ashlee Ammons and Kerry Schrader, the dynamic mother-daughter duo behind event engagement app Mixtroz, said they accomplished more in a few months in Birmingham than they did in three years in Nashville.
The pair, profiled recently in the Nashville Business Journal, cited Innovation Depot’s Velocity Accelerator, which injected $50,000 into the company, as a jumping off point. Last May, Mixtroz won Birmingham’s edition of Steve Case’s Rise of the Rest investment tour, winning a $100,000 investment in the process and kicking off the company’s $1 million fundraising round. Ammons and Schrader hit their $1 million goal, $900,000 of which was from Birmingham investors.
The duo said Birmingham has a more inclusive approach to supporting startups, and that Mixtroz felt supported by Birmingham’s corporate and civic communities, which Ammons said work together to lift up new companies.
Schrader said she was less interested in accolades and more interested in boots on the ground work to help companies, especially minority-owned businesses.
“What we need is investment, what we need is client acquisition and you businesses that want to tout that you’re helping diversity … you want to clap, but clapping is not helping,” Schrader said. “Birmingham has led by example.”