PNC’s “Brilliantly Boring” Campaign Garners National Recognition

PNC Bank’s “Brilliantly Boring” brand campaign, developed with Arnold Worldwide, has achieved national acclaim, securing top honors at two prestigious marketing award events: Effie Awards: Gold in the Finance category and Silver in the David & Goliath – Situational Services category. FCS Portfolio Awards: Four national awards across all entered categories.

A highlight of the campaign connects to the MLB, PGA and INDYCAR sports fanbases through a shared passion, further solidifying PNC’s commitment to the philosophy of heroing the boring behind the brilliance, in banking and in sports. For more details, click here.