Fresh Starts, Big Wins and Sweet Successes for BBA Members – See What’s New.
The Birmingham Business Alliance (BBA) is proud to celebrate the momentum of BBA members who continuously invest, expand and bring new energy to our region. Celebrating ribbon cuttings, groundbreakings, milestone moments and more – that’s what we call the BBA effect. These celebrations keep our business ecosystem moving forward, and we’re excited to cheer them on every step of the way. Join us in celebrating three special stories of BBA members who have recently celebrated a ribbon cutting, grand opening or anniversary celebration by reading just a piece of their stories.
Cookie Plug: A Sweet New Chapter
We were thrilled to celebrate one of our Small Business Intensive graduates, Tony Griffin, as she opened her new Cookie Plug location alongside her co-owner and daughter, Jasmine. Previously located on Green Springs Highway, the shop has now moved to the Knox Square Shopping Center in Hoover, right across from the Hoover Met. Cookie Plug is still serving its signature thick cookies—part cake, part brownie, part cookie—and they’re every bit as indulgent as they sound. With carryout, delivery, and catering options, there are plenty of ways to get your sweet fix and support a growing local business.
Swing Away Golf Club: Birmingham’s Newest Indoor Golf Experience
Birmingham just gained a dynamic new recreational spot with the opening of Swing Away Golf Club, the city’s newest indoor golf facility. Located near Lakeshore Parkway, the space features three wide practice bays equipped with Full Swing Pro 2.0 simulators, giving players the chance to tee off at hundreds of courses, sharpen their drive, or dial in their short game. Beyond golf, the simulators offer a lineup of non-golf sports including football and baseball, making it a versatile destination for families, friends, and teams. Swing Away also sells and installs simulator equipment for homes and offices and offers full shop or single-bay rentals—ideal for birthday parties, corporate events, or team outings.
Truly Cares Home Health Services: Five Years of Impact & A New Partnership
We recently joined Truly Cares Home Health Services, one of our newest investors, to celebrate a major milestone: their five-year anniversary and a new business partnership that elevates their care offerings. Truly Cares provides a range of at-home services including nursing support, rehabilitation assistance, and long-term care for independent seniors or patients recovering after hospital stays. At their celebration, the team announced a forward-thinking partnership with Black Bird Smart Innovations, a wearable technology company. Their smart wristband and similar devices offer enhanced patient safety through real-time GPS tracking, fall detection, and automatic emergency alerts—empowering patients and giving families greater peace of mind. We’re incredibly proud of Truly Cares for reaching this five-year achievement and look forward to supporting their continued growth and innovation in the home care space.
Stories like these are only the beginning. Birmingham’s business community is growing, and now is the time to be part of it. The BBA is here to elevate your work, expand your connections and open doors to real opportunities across the region. If you’re ready to deepen your impact, strengthen your network and move your company forward, contact our team today. Our membership tiers are designed to meet you where you are — and help you get where you want to go.