Birmingham Business Alliance taps Violet PR, top public relations agency
We’re excited to announce the Birmingham Business Alliance’s (BBA) partnership with Violet PR, a top public relations agency specializing in economic development. With investment activity accelerating across the market, Violet PR will help elevate Birmingham's national profile by spotlighting its industry clusters, workforce training solutions, and competitive cost advantages.
Violet PR will continue to position Birmingham as a rising Southern hub for corporate investment, advanced industry and innovation. Representing the seven-county Birmingham region, the Birmingham Business Alliance leads business recruitment, expansion and talent initiatives across industries including advanced manufacturing, life sciences, logistics and distribution, corporate headquarters and professional services, and defense technologies.
"Birmingham is seeing real momentum in everything from life sciences manufacturing to corporate headquarters growth and defense-related innovation, and we believe this is the moment to expand how that story is told nationally," said Steve Ammons, president and CEO of the Birmingham Business Alliance. "Violet PR understands how to connect economic data, workforce strategy and industry momentum into an attention-getting narrative that resonates with investors, executives and media alike, so we are thrilled to welcome them to our team."
Violet PR brings a national track record of elevating regional economic narratives, helping communities stand out among the global competition for investment, talent and positive reputation. The agency specializes in translating complex industry and workforce stories into clear, credible media narratives for national business, trade and consumer-facing press.
"The Birmingham region's growth is not happening in silos; it's happening at the intersection of industries and civic momentum, and is powered by a growing talent pipeline," said April Mason, president and founder of Violet PR. "Our role will be to help shape and amplify that story so national audiences understand why Birmingham is punching well above its weight in this moment of across-the-board industry shifts."
Violet PR's work with BBA will focus on elevating these narratives through national media placements, through leadership opportunities and storytelling that reflects Birmingham's evolving economic identity.
In addition to the BBA, Violet PR currently represents economic development organizations for the states of Georgia, New Jersey, North Carolina and Oklahoma; plus, the cities of Baltimore; Frisco, Texas; the Kansas City Metro; Lehigh Valley, Pa.; Newark, N.J.; Pittsburgh, Pa.; Sacramento, Calif.; Lincoln, Neb.; and Topeka, Kan.